Another post over the State of Security blog - and one of my favourite topics (thanks University!) - pyschology: https://www.tripwire.com/state-of-security/psychological-tricks-malware-trade

The problem is that when we are tricked, we (as individuals) often struggle to learn from the experience

We are getting better at understanding the psychology of security - but I do fear we have a long way to go in this area now!